Monday, April 25, 2011

Music Against Malaria: Storytellers for Change 2

For World Malaria Day, here’s my conversation with Yacine Djibo, country director for Malaria No More, from my recent trip to Senegal.
    There as in Mali, the campaign to fight malaria highlights musicians committed to wiping the scourge from the countryside. In Dakar, Djibo described their intensive campaign to “surround malaria.” It involves Youssou NDour, catchy melodies, and an American Idol-style national contest. Watch the spot that appears every night on Senegalese TV.
    Djibo says their campaign also offers a starting point for early diagnosis and better prevention with antimalarial drugs. Senegal’s cases of malaria have declined steeply in two years, according to this recent report by Roll Back Malaria.